News & Events

Keeler Motor Car Company's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

11th Annual Sidewalk Sale
It's that time once again! Join us for the 11th Annual Keeler Sidewalk Sale Event!

It's time for our Annual Sidewalk Sale once again and this year it's BIGGER and BETTER than ever! We're spreading the savings out to one full week so you have even more time to find the car of your dreams at an incredible price!

All vehicles and all brands will be specially priced during this once-a-year sales event. New, Pre-Owned and Certified Pre-Owned Mercedes-Benz, BMW, MINI, Honda vehicles, as well as hand-selected pre-owned vehicles from Keeler Pre-Owned - that's HUNDREDS of low-mileage cars, trucks and SUVs across our entire campus!

Keeler Rewards KeytagIn addition, Keeler Rewards Members will be able to redeem their Keeler Rewards Balance towards the purchase of any vehicle during the Sidewalk Sale Event on top of existing markdowns! Keeler Rewards members can check their current points balance by clicking here. Not a Keeler Rewards Member yet? Learn the benefits of being a member and how you can join for free here!

It's all happening for one week only - Saturday, February 17th through Saturday, February 24th* at Keeler Motor Car Company, located at 1111 Troy-Schenectady Road in Latham!

* Closed Sunday, February 18th.


Keeler Motor Car Company

1111 Troy Schenectady Rd.
Directions Rte. 7
Latham, NY 12110

  • Sales: (888) 600-3013
  • Service: (800) 474-4197
  • Parts: (800) 474-4197


  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 7:00pm
  • Wednesday 8:00am - 7:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 6:00pm
  • Saturday 10:00am - 5:00pm
  • Sunday Closed