About Us

About Us - Keeler Motor Car Company

Driving Excellence. Built on Trust. Powered by People. Since 1967.

Keeler was founded on a simple commitment — to create an automotive experience where trust, connection, and care matter most. More than 50 years later, that principle continues to guide every interaction, every innovation, and every mile we share with customers.

Over 50 Years of Automotive Excellence

Founded in 1967, Keeler set out to deliver something unique — not just selling and servicing vehicles, but creating long-lasting relationships built on integrity, transparency, and care. That foundation has shaped every chapter of our story.

Today, that spirit lives on across every Keeler location — powered by the same family values, dedication to service, and belief that trust is earned, not assumed.

Still Family-Owned. Always People-First.

We represent Mercedes-Benz, BMW, Honda, MINI, Genesis, and more — supported by factory-trained technicians, digital-first tools, and a team of over 300 dedicated professionals. But what truly sets Keeler apart isn't our size — it's our commitment to putting people at the heart of every interaction.

“From the very beginning, we have been committed to our customers — and that founding principle carries on to this day.”

Our Family of Dealerships

Explore all Keeler locations — each designed to deliver a premium experience, factory-certified service, and digital convenience with a personal touch.


New York Dealerships
Connecticut Dealerships
View All Locations

Tradition Meets Innovation

Innovation should enhance — not replace — human connection. Keeler combines modern technology with genuine care to make every step of vehicle ownership more personal, more convenient, and more thoughtful.



Relationships Icon

Relationships Over Transactions

We measure success in relationships, not transactions — built on clarity, communication, and trust.

Convenience Icon

Convenience, Your Way

Shop online, schedule service, trade-in, and get real support — from real people — wherever you are.

Mobile Service Icon

Service That Comes to You

Pickup & delivery, mobile maintenance* by location, and digital updates — keeping your life moving while we handle the rest.

Vehicle Care Icon

Care Beyond the Sale

OEM collision repair, detailing, personalization, and long-term ownership support — long after your keys are handed over.

Committed to Our Communities

Supporting our local communities has always been more than a duty — it’s part of our identity. From healthcare and education to local outreach and youth programs, we believe in making a lasting impact.

(Ask us how your organization can partner with Keeler.)

Wherever you are — Keeler is here to drive your journey forward.

One automotive family. One standard of exceptional care.

Find a Location