News & Events

Keeler Motor Car Company's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

There's no need to rush out on Black Friday to get a great deal - we're opening up Black Friday pricing all month long at Keeler Motor Car Company!

Just visit any one of our showrooms and look for the Black Friday Month hang tags on select vehicles to find a great deal! We'll be offering special prices on selected vehicles all month long, so stop in and speak to any member of our friendly sales teams and grab yourself a terrific price without having to wait in line the morning after Thanksgiving!

We're excited to be teaming up with The Tri-City ValleyCats this season to provide you with the Keeler Grand Slam Giveaway! Our grand prize package consists of a private batting practice viewing at Joseph L. Bruno Stadium, pregame meet & greet with members of the ValleyCats, a night in one of the ValleyCats luxury suites for up to 16 of your friends & family, a team autographed baseball, authentic ValleyCats fitted cap, opportunity to participate in one of that night's on-field promotions, and recognition on the ValleyCats video board.

This contest's entry period has ended but stay tuned for many other opportunities to win additional prizes via the Keeler Motor Car CompanyKeeler BMWKeeler Honda and Keeler MINI Facebook pages throughout the Tri-City ValleyCats season! Like those pages now so you won't miss your chance to win!

Keeler Motor Car Company Selected as a Top Workplace by the Times Union for the 2nd Consecutive Year

We are honored to have been named a Top Workplace in the Albany Times Union for the 2nd year in a row.

The evaluation for the Top Workplaces program is based upon feedback from an annual employee survey, so this award is particularly special to us as the judges are our own employees!

Their commitment and professionalism is the driving force behind our success and what makes our customers proud to say "My Dealer is Keeler!"

More info on the Top Workplaces program can be found here.

Drive a Car, Help a Kid with Keeler Motor Car Company!

Keeler Motor Car Company is proud to once again be participating in the Drive for Kids program to benefit The Bernard & Millie Duker Children's Hospital at Albany Medical Center. For each test drive taken March 16th through April 25th, 2015, Keeler Motor Car Company will donate $25 to The Bernard & Millie Duker Children's Hospital at the Albany Medical Center.

Be sure to visit us on Route 7 in Latham to drive a car and help a kid today!

Adopt a Family

Keeler Motor Car Company is proud to support the Albany County Department for Children, Youth and Families by participating in the annual Holiday Season Adopt a Family Program. Each year, Keeler employees are matched with local families and donate their time to purchase gifts and household necessities to try and provide a joyous holiday. This year, Keeler Motor Car Company adopted three local families and made deliveries of gifts on Christmas Eve!

Keeler Honda Selected as One of Automotive News' Best Dealerships to Work For

We are thrilled to announce that Keeler Honda has been selected as one of Automotive News' 100 Best Dealerships To Work For for 2013! Automotive News annually selects 100 new-car dealerships from across the United States and Canada and creates a list that recognizes those that have excelled in creating a high-quality work environment based on their excellence in workplace satisfaction, talent retention and fair treatment of their employees. We're beyond honored to represent the Capital Region on this year's list!

You can check out the list featuring Keeler Honda and the 99 other selected dealerships at

Keeler Motor Car Company Announces Naming Rights Agreement with The Times Union Center

Keeler Motor Car Company is pleased to announce a five year agreement with The Times Union Center for the naming rights of the now Citizen's Bank Club set to begin in February of 2012. The club is located on the concourse level of the arena near the Pearl Street entrance. Maria Dunning, Vice President of Keeler Motor Car Company, which represents Mercedes-Benz, BMW, MINI, Honda and smart in the Capital District expressed that "Keeler Motor Car Company is glad to support the events that the Times Union Center brings to our community. Everyone benefits when we are able to expand the cultural, entertainment and sporting opportunities in our area."

"I am thrilled that Keeler Motor Car will be our new naming rights partner on the Sports Bar in the Arena. Keeler Motor Car immediately saw the huge value of advertising their brand/name within the Times Union Center. This commitment of revenue helps cover operating expenses, which also helps keep pricing for tickets and concession items more affordable to Capital Region residents. For companies like Keeler, spending money on advertising in the Times Union Center is a win-win." - Bob Belber, General Manager, Times Union Center.

"Keeler Motor Car, and the Keeler family in particular have a rich and long tradition of supporting Albany County. I am very happy that they are partnering with Albany County again, as sponsors of the Sports Bar in the Times Union Center. It is vitally important to the health of our economy to have the cooperation of businesses such as Keeler Motor Car, as we move forward throughout the new year" - Dan McCoy, Chairman, Albany County Legislature County Executive-Elect


Keeler Motor Car Company

1111 Troy Schenectady Rd.
Directions Rte. 7
Latham, NY 12110

  • Sales: (888) 600-3013
  • Service: (800) 474-4197
  • Parts: (800) 474-4197


  • Monday 8:00am - 8:00pm
  • Tuesday 8:00am - 8:00pm
  • Wednesday 8:00am - 8:00pm
  • Thursday 8:00am - 8:00pm
  • Friday 8:00am - 6:00pm
  • Saturday 10:00am - 5:00pm
  • Sunday Closed