Keeler Motor Car Company's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.
News & Events
Full Speed Ahead for Keeler Motor Car and Fingerpaint Marketing
Saratoga Springs, NY - Fingerpaint (http://fingerpaintmarketing.com) has been named agency of record for Keeler Motor Car Company, headquartered in Latham, New York.
For more than 40 years, Keeler Motor Car Company has been providing the Capital Region with new, used and certified pre-owned Honda, Mercedes-Benz, BMW, MINI, Sprinter and smart vehicles, as well as service in the Keeler Collision Center. The dealership is widely known for its dedication to quality and customer care for these premier brands and its community involvement. Keeler is a strong supporter of local institutions and charitable organizations including the Regional Food Bank of Northeastern New York, Albany Medical Center and the Children's Hospital at Albany Medical Center, Capital Repertory Theatre, the Times Union Center and Proctors.
As agency of record, Fingerpaint will manage Keeler Motor Car Company's TV, radio, outdoor and print communications, as well as provide marketing support for its community outreach efforts.
"At Keeler Motor Car Company, we believe in interactive, personal and lasting relationships with our customers and surrounding communities," said Maria Dunning, the dealership's general manager. "Teaming with Fingerpaint is a natural fit. We know they will bring an energetic, fresh approach to our marketing and outreach efforts."
"Keeler Motor Car Company is the area's premier automobile dealership and an integral part of the Capital Region," notes Ed Mitzen. "Fingerpaint has long admired the company's enthusiasm, spirit and commitment to community. We are very excited to work with them."
Fingerpaint is a strategic and creative advertising agency committed to original thinking and uncommon collaboration. Experienced and energetic. Employee-owned and inspired. fingerpaintmarketing.com
Keeler Motor Car Company is an Albany area automobile dealership conveniently located at 1111 Troy-Schenectady Rd., Rt. 7 in Latham NY. Keeler Motor Car sells and services new, used and certified pre-owned award-winning vehicles to the surrounding communities of Albany, Schenectady, Niskayuna, Troy, Clifton Park, Rensselaer and Saratoga Springs. Keeler Motor Car Company provides its customers with New, Used and Certified Pre-Owned Honda, Mercedes-Benz, BMW, MINI, Sprinter, smart and Keeler Quality Pre-Owned Center vehicles.
Drive a Car, Help a Kid with Keeler Motor Car Company!
Keeler Motor Car Company is proud to be participating in the Drive for Kids program to benefit the Children's Hospital at Albany Medical Center. For each test drive taken now through May 3rd, 2013, Keeler Motor Car Company will donate $25 to the Children's Hospital at the Albany Medical Center.
Be sure to visit us on Route 7 in Latham to drive a car and help a kid today!
Mercedes-Benz USA and BMW of North America Donate a Total of $2,000,000 to Hurricane Sandy Disaster Relief
Both Mercedes-Benz USA and BMW of North America have each donated $1,000,000 to the American Red Cross for disaster relief in the aftermath of Hurricane Sandy. Keeler Motor Car Company is very proud to be a member of both the BMW and Mercedes-Benz families!
"This donation will help the Red Cross give aid to the many who are in need in the affected areas," said Ludwig Willisch, CEO and President, BMW of North America. "We support those who are working so hard on the recovery effort and we are encouraging our employees across North America to volunteer their time and money to the work underway. Our dealers already are active in their communities and we thank them for stepping up to meet the needs in their local areas."
If you are interested in making a donation to the Red Cross, click here.
Keeler Motor Car Company is now a Sprinter Dealer!
We are pleased to announce that Keeler Motor Car Company is now a Sprinter Dealer. Sprinter is the commercial vehicle line of Mercedes-Benz. For information on the Sprinter line, visit mbsprinterusa.com or you can contact Rich Fortune, our Sprinter Manager, at 1-800-474-4197 ext. 122
Federal Safety Regulators Warn of Counterfeit Airbags
This is one of the many reasons why car owners should have their vehicles serviced and their body work done at an authorized dealership with factory trained professionals. Keeler Motor Car Company follows all manufacturer's guidelines when repairing your Honda, Mercedes-Benz, BMW, MINI, smart and Sprinter vehicles.
Keeler Motor Car Company is proudly sponsoring the AIDS Council AIDSWalk
Keeler Motor Car Company is proud to announce its sponsorship of the Social-Lite Walkers & Team Captain, Anthony Carona, for the AIDS Council of Northeastern New York's AIDSWalk scheduled for September 29, 2012 in Washington Park in Albany, New York.
The Capital Region's AIDSWalk unites more than 2000 people to raise money for local AIDS service organizations - including the AIDS Council. AIDSWalk is an important community event as it reminds our friends, neighbors, family, children and community leaders that AIDS is still here, there is still no cure and together we can help fight AIDS and one day stop it in its tracks!
Anyone who wishes to donate to the Social-Lite Walkers can do so easily, securely and directly online through the AIDS Council. Just click here!
Are you interested in joining the Social-Lite Walkers and participate in the AIDSWalk? Click here to register and join in what promises to be a very FUN walk!
2012 Travers Stakes Crown Jewel Experience
Kelly Razzano, the winner of Keeler Motor Car Company and Northeastern Fine Jewelry's 2012 Travers Stakes Crown Jewel Experience was awarded her prizes on Saturday, August 25th at Saratoga Race Track.
In addition to winning a $5,000 prize from Keeler Motor Car Company, Kelly received a Simon G Diamond Pendant from Northeastern Fine Jewelry, a Clubhouse Box at Saratoga Race Track for the Travers Stakes, a gift card for dinner at Maestro's, and 2 nights of lodging at the Saratoga Hilton!
Congratulations to Kelly and thank you to everyone who entered!
Keeler Motor Car Announces Naming Rights AgreementKeeler Motor Car Company is pleased to announce a five year agreement with The Times Union Center for the naming rights of the now Citizen's Bank Club set to begin in February of 2012. The club is located on the concourse level of the arena near the Pearl Street entrance. Maria Dunning, Vice President of Keeler Motor Car Company, which represents Mercedes-Benz, BMW, MINI, Honda and smart in the Capital District expressed that "Keeler Motor Car Company is glad to support the events that the Times Union Center brings to our community. Everyone benefits when we are able to expand the cultural, entertainment and sporting opportunities in our area."
"I am thrilled that Keeler Motor Car will be our new naming rights partner on the Sports Bar in the Arena. Keeler Motor Car immediately saw the huge value of advertising their brand/name within the Times Union Center. This commitment of revenue helps cover operating expenses, which also helps keep pricing for tickets and concession items more affordable to Capital Region residents. For companies like Keeler, spending money on advertising in the Times Union Center is a win-win." - Bob Belber, General Manager, Times Union Center.
"Keeler Motor Car, and the Keeler family in particular have a rich and long tradition of supporting Albany County. I am very happy that they are partnering with Albany County again, as sponsors of the Sports Bar in the Times Union Center. It is vitally important to the health of our economy to have the cooperation of businesses such as Keeler Motor Car, as we move forward throughout the new year" - Dan McCoy, Chairman, Albany County Legislature County Executive-Elect
